FRANCHISE CONVENTION

Join us for a high energy convention designed to bring our franchise community together to learn from one another, share best practices, and uncover new ways to grow your business. This is an opportunity to step away from the day to day, connect with fellow franchisees, and gain real, practical insights that can be applied immediately in your stores.

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This year’s theme, Reset. Renew. Reignite., is more than a message. It is a commitment. We will Reset by coming back to the table together, aligned and focused on rebuilding and strengthening trust across the system. We will Renew our commitment to you and your business by ensuring you have the tools, support, and partnership needed to succeed. And we will Reignite the momentum of this brand, working together to drive growth, energy, and performance across every market.

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Get excited for the 2026 HoneyBaked Franchise Convention. Our time together will be centered on helping you grow your business and navigate today’s evolving environment with confidence. You will have the opportunity to collaborate with fellow franchisees, engage with trusted vendor partners, and walk away with actionable strategies, proven processes, and meaningful connections.

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Based on the overwhelmingly positive feedback from our last event, we are returning to The Hotel at Avalon for 2026. This venue offers a dynamic environment with outstanding amenities, dining, and entertainment, creating the perfect setting for both collaboration and connection.

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Event Highlights

We are building an experience that balances learning, networking, and celebration:

• Casino Night will kick off the convention on Sunday, August 9th, providing a fun and engaging way to connect with HBHCo leadership, fellow franchisees, and vendor partners.

• Vendor Showcase will feature a fully activated HBHCo Kitchen where you can experience new and upcoming products, along with an on site apparel shop for store purchases.

• Awards Gala will recognize top performing franchisees and celebrate the accomplishments across the system, closing out the convention on a high note.

 

Enter Early to Win

Register early between April 15 and May 20 for a chance to win one of two trips for two within the continental United States, including a two-night stay and vouchers for local experiences.

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The deadline to register is Wednesday, July 8th.

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This year’s convention is about more than coming together. It is about aligning as a system, strengthening our partnership, and building the momentum that will define what comes next. We look forward to seeing you there.